Roy is based in Tel Aviv and New York and works very successful for big campaigns worldwide as a commercial and music video director.
He studied cinema production at the Tel Aviv University from 2000 till 2004. Prior to directing he worked as an Executive Producer for McCann Movies Israel, in the commercial production department.
Since 2010 he has been directing and has made a name for himself. He shot for big talents, like Jennifer Hudson, Gal Gadot ,designer Jean Paul Gaultier, dancer Dita Von Teese and more as well .
His unique approach to table top, innovative techniques, knowledge in post production, and his whimsical storytelling makes him a triple threat :)
His admiration to music led him to open a night club, and once in while he still DJ there as well, you can feel his love of music in his MUSIC VIDEOS that are a perfect combination of sound and vision
And as for the VISION… Roy is still like a kid in a candy store when it comes to cinema and story telling, his endless “hunger” for new cinematic toys, and in the same time a true sensitive skill to tell a story is a passion he never gets fed of