Martin Haerlin | DIRECTORREWE - wilde Helden
Martin Haerlin | DIRECTOR
REWE - wilde Helden

AI

2024

All possible

AI

Insurance

AI

Total work in AI

Snap

REWE

wilde Helden

Allianz

KFZ - Versicherung

Allianz

Unfallversicherung

Allianz

FC Bayern

Allianz

Sachversicherung

Meggle

DC

Meggle

Vegane Aioli

Dr.Oetker

Genusswerkstatt

Allianz

direct

C-Date

Tele2

Pizza

Ibuprofen

Staubsauger

DM Markt

Leben

Ibuprofen

Treppe

Lidl

Bio Tomaten

Streetfood

Alcon

contact lenses

coca cola

anfassen

Knappschaft

Knappschaft

Sport

Meggle

streichzart

EnBW

e-mobilität

Nescafé

Tasse

alcon

dailies

Stabilo

Point88

stabilo

easy buddy

Langnese

Sunrise

Kneipp

Auszeit

rama

helping hands

Kärcher

say cheese

homann

silence

payback

american express

lorenz

naturals

Mc Donald

Happy Meal

kaercher

incredible three

skoda

to go wochen

limango

mädchen

cyberport

unboxing

ard/zdf

orte des geschehens

mc donald´s

pommes

mc donald´s

mundvoll

mc donald´s chicken wrap

outtakes

vw

me and you

about martin haerlin

Born in Karlsruhe, Martin began his career in a dual role like no other: as a gag writer for various late night shows and as a slow-motion operator for women´s boxing.

But even as he navigated this flamboyant world of easy laughs and hard knocks, he was looking for the next challenge. His ambitious mind soon turned to commercial directing. Hoping to make a splash in the industry, he took the risk of writing and directing a spec spot for Volkswagen. The reception exceeded his wildest expectations. The piece was picked up by VW, played in cinemas across Germany and took home a trophy at the New York Film Festival. Not bad for a beginner...

Martin´s directing career took off immediately after. Since then, he has directed further commercials for Volkswagen as well as films for other high profile clients such as Sony, Mercedes Benz, Mc Donalds, Smart, Deutsche Telekom, Skoda and Lidl.

Martin prides himself on discovering the understated humor and subtle storytelling in everyday life and then capturing it in naturalistic images that draw the viewer into the moment.

Today he lives in Berlin with his wife and three children.




The New York Festival award for “volkswagen” & “deutsche telekom”, and Best Swiss campaign for “suisse garantie“ !

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