an impassioned symphony conductor is the best metaphor for the way in which markus roche shoots automobiles. this ability comes from many years as a writer and director on big budget corporate films for such storied brands like lamborghini, bugatti and bentley. roche’s inevitable move into spot work required a distillation of style. big, aggressive and jarring imagery transforms in a breath to a delicate interplay of sheet metal and sunlight and then shift again to something in between. his agile and informed approach to casting finds talent connecting the space between the movements of his work. this trifecta of seamlessly shifting visual and emotional transformations sets roche’s work in an unparalleled position. from muscle cars to minivans and compacts, in short, markus roche shoots cars like no other.