alauda ruiz de azúa studied english philology at university, where she began to write her own stories always with a cinematic flavor. after earning her degree, she moved to madrid and graduated in cinema direction from the ecam (madrid cinema school) in 2005.
after school, she worked as assistant director and script supervisor. while gathering professional experience, she wrote and directed two short films : “clases particulares” (private lessons, 2005) and “dicen” (they say, 2011). combined, they obtained more than 100 national and international awards.
alauda began her career as a director in 2007. she has directed spots for brands such as: toyota, coca-cola, samsung, once, mapfre, bbva, axa, jcpenney, mcdonalds, orange … in 2012, she founded her own production company: igloo films. her last short film, “nena” (nena, 2011) has been screened at the austin film festival, which pre-selects to the oscars.
in her work, naturalness is a constant. her portrayal of everyday life stands out because of her aesthetic and warm approach. as a natural storyteller, alauda enjoys using details, actors work, or narrative games to construct emotional stories in her spots. through her optimistic cinematography, authentic performances and poetic images, her films provoke genuine emotion.